The Elements of Money™ is the easy and affordable way to put your credit union youth marketing program at the center of today’s teen revolution.

A multi-channel strategy.

Today’s Millennial teens live in a world of blogs, podcasts, mobile media, streaming video, satellite radio and of course, the Internet. For them there’s no shortage of choices—they live life on their terms. For credit unions trying to reach members 13 to 19 years old, the implication is clear—engaging teens takes a well-coordinated, multi-channel strategy. To effectively reach teens today, you need a well-integrated approach, using both traditional marketing tools as well as social media channels.






Everywhere teens are.


The latest version of our popular “Elements” program combines technology, social media, education and marketing strategies to help credit unions reach teens through multiple channels at once. With Elements of Money™, you’ll have everything you need to make an emotional connection, offering educational content and relevant marketing messages—in the medium of their choice.

We’ve developed the Elements of Money to touch every part of teen life. Simply put, with Elements, your credit union will be everywhere teens are: online, at home, in school and at play.